How to Handle the Media

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Communications are the lifeblood of the global community and public, private and non-profit organizations alike must know how to manage them. How to Handle the Media is a fast-paced, one-day seminar designed to teach participants how to deal effectively with the media, from routine interviews, to how to manage media relations in the event of an emergency or crisis.

We live in a media-centric world. More than ever before in history, humans can communicate and interact with each other in a virtual communications world that can drive political, economic, business and personal decisions and reputations. You must be well prepared to deal with this, particularly during an emergency or crisis. Millions of amateur reporters, with camera and video equipped cell phones, to professional reporters from major news sources, saturate the airwaves daily with news stories.

At any moment, that story could be yours, and how you manage your story with the media can have an enormous impact on your personal career, brand reputation, business bottom-line or political future. During an emergency, poor media management can turn a problem into a disaster.

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Crises are a fact of life. What you do for a living does not matter. Whether you are in business, politics, education, banking, or any other profession, you can find yourself in the middle of a communications maelstrom in an instant. Examples range from the BP oil spill in the Gulf of Mexico and drug product recalls, to corruption and ill-advised behavior by politicians and businessmen. Poor private and public sector responses to natural disasters, such as Hurricane Katrina, can also badly damage business, personal and political reputations. What can you do to prevent an emergency from turning into a disaster? You can be prepared in advance to take control of your story and get your point of view across effectively and rapidly. In this seminar you will learn how to prepare in advance and take control of an interview and communicate confidently with the media.

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This seminar is must training to ensure you have the skills and strategies for both enhancing and protecting your organization’s image and reputation should you have to interact with the media. The course is designed to be useful to both public and private sector executives, managers and other professionals, particularly those in key positions who might have to interact with the media.

The training is hands-on. In addition to lectures, videos and printed material, participants engage in a series of realistic interviews with reporters. Afterward, the participants have an opportunity to view and critique their performances. During this exercise you will learn how to relax in front of the camera and microphone and present your side of the story succinctly and effectively.

The program includes how to:

  • Communicate effectively under pressure in front of a microphone and camera
  • Relax and present yourself convincingly during an interview.
  • Prepare for an interview and communicate your key messages, succinctly and clearly.
  • Handle yourself during an unexpected encounter with reporters.
  • Develop an effective press release and anticipate many reporters’ questions in advance.
  • Understand the value of cultivating and developing relationships with reporters.
  • Evaluate when and when not to accept interviews or answer questions from the media.

Special Scheduling and Individual or Small Group Tutoring

Private seminars can be arranged for businesses, groups or institutions and scheduled at the client’s convenience, including location. Private individual tutoring and pre-interview preparation and practice sessions are also available.

In-House Training Available

Although, the FIU training facilities are located in downtown Miami and on the Modesto A. Maidique campus, special arrangements for courses at a location of a client’s choice can be arranged.


The cost of the seminar is $1249 per participant and includes breakfast, lunch, snacks, parking, all course materials and a certificate of completion from FIU.

Contact Information

Ed Glab
School of International and Public Affairs
Florida International University
11200 SW 8th Street, SIPA 513
Miami, Florida 33199-0001
Phone: 305-348-4230

Se Habla Español. Como Manejar a los Medios tambien se ofrece en español.